of the Terror Drome
has published an editorial on Toy News International
, called G.I. Joe is dead, long live G.I. Joe
In the editorial, he discusses the current state of the G.I. Joe toyline. To be honest it doesn't look good. While he does mention that the brand could rebound after the third movie, in my opinion, it seems unlikely.
One of the big things that he cites are the poorly-planned case assortments, which will often include core figures that have been produced ad-nauseam (do we really need more than one Duke, Snake Eyes, Cobra Commander, or Storm Shadow in a given year?), instead of highly-desired figures or troop builders. This has led to figures warming pegs, which leads to a lack of interest at retail.
Another point made was that there's not enough media support for the brand.
So what do you think? Can the G.I. Joe line be revived, or has Hasbro already given up? Remember, the G.I. Joe team was disbanded, and there's rumors that the 2014 G.I. Joe Convention may be the last JoeCon
Personally I think the 50th line may very well be the last hurrah for our beloved brand. Toys R Us
is the only retail outlet willing to carry the figures. While they're still planning on producing G.I. Joe 3
, how many stores are going to risk carrying the toys, after the poor performance of the G.I. Joe: Retaliation
At this rate, it looks like the only outlet for new Joes will be the G.I. Joe Club's figure subscription service.